NEW YORK — Createthe Group’s cofounder and chief executive officer James Gardner was dismissed from the company Wednesday.
According to sources, on Wednesday afternoon Gardner was escorted out of the digital agency’s West Houston Street building, where it occupies three floors. Createthe Group has confirmed Gardner’s dismissal.
Jamey Hargreaves of the U.K.-based Hargreaves family, which in 2009 pumped $12 million of capital into the firm, will serve as acting ceo.
“The Hargreaves family are fully committed to further growth and expansion of Createthe Group,” Hargreaves told WWD.
Several factors contributed to Gardner’s departure, according to sources close to the firm, including Createthe Group’s failure to use funds to grow proprietary e-commerce software platform CTS. A consumer-facing social gaming initiative — The Game of Taste — was supposed to launch earlier this year but never quite got off the ground.
Gardner founded Createthe Group in 2004 with former partner Tony King as one of the first digital agencies specializing in the luxury and fashion categories. The firm has developed strategy, commerce and creative content for clients such as Burberry, Marc Jacobs, Oscar de la Renta, Donna Karan, DKNY, David Yurman, Alexander Wang, Nowness, H&M, Tom Ford, Calvin Klein, De Beers, Harry Winston and Kate Spade New York. King left Createthe Group in 2009 after spending almost six years as chief creative officer, and opened his namesake firm, King & Partners, in October 2010.
Following the change in upper management, Createthe Group is said to be moving into Morpheus Media’s Midtown space, the interactive marketing agency it acquired in June 2011 that was cofounded by its current chief media officer Shenan Reed.
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion