By  on April 18, 2008

NEW YORK — The first question merchants often ask beauty companies is if they’ll be able to support television advertising.

Now, Lisa Yarnell, chief executive officer of Jane & Company, can give an affirmative answer to that question. Her company is launching a 30-second spot on cable networks geared to hit 16 million women ages 19 to 34. She hopes the TV campaign — dovetailed with print advertising — will help Jane stand out in a crowded beauty market.

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