NEW YORK — The first question merchants often ask beauty companies is if they’ll be able to support television advertising.
Now, Lisa Yarnell, chief executive officer of Jane & Company, can give an affirmative answer to that question. Her company is launching a 30-second spot on cable networks geared to hit 16 million women ages 19 to 34. She hopes the TV campaign — dovetailed with print advertising — will help Jane stand out in a crowded beauty market.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"