NEW YORK — At last month's National Association of Chain Drug Stores' Annual Meeting, retailers said they were seeking unique ideas to charge up sales in a gloomy market. Luckily, a few marketers think they have just what the industry needs.
Several manufacturers are trying to make it easier for chains to offer more on-the-go products — even offbeat options such as computer wipes. One of the leaders has been C. Booth with its On the Go line of 11 pocket-size, disposable personal care towelettes. The line includes antibacterial products, deodorants, eye makeup removers, eyewear lens cleaner, feminine hygiene, hydrating body lotion, makeup remover, a minty mouth mitt, screen cleaner for cell phones and a sunscreen. The J-hook packages are merchandised in a self-contained rack and sell for $3.99 each. Chains stocking On the Go include Walgreens, CVS and Rite Aid. Other mass brands have added travel sizes to their assortment including Samy, Salon Selectives, Parissa and Bio-Oil. Some chains said they are not placing the travel items near traditional health and beauty care, rather near housewares or close to checkouts.
--- Build a better mascara and shoppers will come? That's the idea behind Spinlash, a new mascara by Akasha that rotates 360 degrees to provide a smooth application. The brush is designed to avoid clumps and curl lashes at the same time. Spinlash already caught the attention of Target: The chain featured it on an endcap along with Bare Escentuals. Spinlash is also available at Claire's, Fred Meyer and online. Spinlash can be used with the barrel of any mascara. Suggested retail is $14.99. After sending samples, creator Barbara Carey found consumers discovered another benefit of the brush. "We started getting feedback that if you hold the wand at the base of the eyelashes and pause for just a moment, before stroking upward, you actually get a perfect coating of mascara and a flawless application of eyeliner — all at the same time," she said.
--- Shoppers are feeling the pinch of rising prices, especially for gas. They are upping coupon use, but many don't have their coupons at the point of purchase. Under the direction of Mike Bloom, senior vice president at CVS, Beauty Handbook discovered a way to get savings to purchasers of CVS' Reinventing Beauty publication immediately. The magazine now offers its coupons on the cover and within the body of the publication. A recent issue has coupons attached to the magazine cover for items such as Physicians Formula, Cover Girl, Pantene, Nailene and Skin Effects. Response has been incredible, said Jack McAuliffe, president and publisher of Beauty Handbook, which includes Reinventing Beauty. He's backed up by advertisers who reported a 5 percent redemption and a 3.2 percent lift in sales from the new form of couponing. "In this economy, you have to try new things," said McAuliffe.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews