By  on May 9, 2008

NEW YORK — At last month's National Association of Chain Drug Stores' Annual Meeting, retailers said they were seeking unique ideas to charge up sales in a gloomy market. Luckily, a few marketers think they have just what the industry needs.

Several manufacturers are trying to make it easier for chains to offer more on-the-go products — even offbeat options such as computer wipes. One of the leaders has been C. Booth with its On the Go line of 11 pocket-size, disposable personal care towelettes. The line includes antibacterial products, deodorants, eye makeup removers, eyewear lens cleaner, feminine hygiene, hydrating body lotion, makeup remover, a minty mouth mitt, screen cleaner for cell phones and a sunscreen. The J-hook packages are merchandised in a self-contained rack and sell for $3.99 each. Chains stocking On the Go include Walgreens, CVS and Rite Aid. Other mass brands have added travel sizes to their assortment including Samy, Salon Selectives, Parissa and Bio-Oil. Some chains said they are not placing the travel items near traditional health and beauty care, rather near housewares or close to checkouts.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus