NEW YORK — At last month's National Association of Chain Drug Stores' Annual Meeting, retailers said they were seeking unique ideas to charge up sales in a gloomy market. Luckily, a few marketers think they have just what the industry needs.
Several manufacturers are trying to make it easier for chains to offer more on-the-go products — even offbeat options such as computer wipes. One of the leaders has been C. Booth with its On the Go line of 11 pocket-size, disposable personal care towelettes. The line includes antibacterial products, deodorants, eye makeup removers, eyewear lens cleaner, feminine hygiene, hydrating body lotion, makeup remover, a minty mouth mitt, screen cleaner for cell phones and a sunscreen. The J-hook packages are merchandised in a self-contained rack and sell for $3.99 each. Chains stocking On the Go include Walgreens, CVS and Rite Aid. Other mass brands have added travel sizes to their assortment including Samy, Salon Selectives, Parissa and Bio-Oil. Some chains said they are not placing the travel items near traditional health and beauty care, rather near housewares or close to checkouts.
--- Build a better mascara and shoppers will come? That's the idea behind Spinlash, a new mascara by Akasha that rotates 360 degrees to provide a smooth application. The brush is designed to avoid clumps and curl lashes at the same time. Spinlash already caught the attention of Target: The chain featured it on an endcap along with Bare Escentuals. Spinlash is also available at Claire's, Fred Meyer and online. Spinlash can be used with the barrel of any mascara. Suggested retail is $14.99. After sending samples, creator Barbara Carey found consumers discovered another benefit of the brush. "We started getting feedback that if you hold the wand at the base of the eyelashes and pause for just a moment, before stroking upward, you actually get a perfect coating of mascara and a flawless application of eyeliner — all at the same time," she said.
--- Shoppers are feeling the pinch of rising prices, especially for gas. They are upping coupon use, but many don't have their coupons at the point of purchase. Under the direction of Mike Bloom, senior vice president at CVS, Beauty Handbook discovered a way to get savings to purchasers of CVS' Reinventing Beauty publication immediately. The magazine now offers its coupons on the cover and within the body of the publication. A recent issue has coupons attached to the magazine cover for items such as Physicians Formula, Cover Girl, Pantene, Nailene and Skin Effects. Response has been incredible, said Jack McAuliffe, president and publisher of Beauty Handbook, which includes Reinventing Beauty. He's backed up by advertisers who reported a 5 percent redemption and a 3.2 percent lift in sales from the new form of couponing. "In this economy, you have to try new things," said McAuliffe.
There'll be no rest for those headed to Europe for men's, as Paris just closed the gap with Milan. According to a provisional calendar released by the Chambre Syndicale, Paris Men's Week will now open a day earlier on January 16. See new highlights on the official lineup on WWD.com. #wwdnews #wwdfashion (📷: @kukukuba)
BREAKING: Jonathan Saunders is leaving @DVF. The designer has resigned from his position as chief creative officer of Diane von Furstenberg, the company said in a statement on Friday. At the time of his hire, von Furstenberg said Saunders’ arrival symbolized and facilitated her stepping back from the day-to-day duties that occupy the work of a full-time creative director. The British designer joined DVF in May 2016 and was in charge of all product categories. #wwdnews
For @versace_official’s spring ad campaign, the brand emphasized the archival prints from the spring tribute collection dedicated to the late Gianni Versace. Closing out the show were five of Gianni’s favorite models: Cindy, Naomi, Carla, Helena, and Claudia. Bowing on December 18, the new campaign is yet another tribute to supermodel-dom as the images by Steven Meisel are fronted by @iamnaomicampbell, @cturlington, @gisele and more. #wwdfashion
Four-time Oscar-nominated actress Annette Bening has been waiting 20 years to play Gloria Graham in "Film Stars Don't Die in Liverpool," which will be released on December 29. The movie about Graham – a Hollywood star known for her controversial relationship with a younger Englishman named Peter Turner – is based off a memoir Turned wrote. "She felt vulnerable to him, because she loved him, she really did love him. And anyone that we really truly are in love with, we re vulnerable to in a very deep way," said Bening. Read our full interview with the modern icon of an actress on WWD.com. #wwdeye (📷: @ninebagatelles; Styled by @cristinaehrlich)
The crisp white button down: a staple that can be dressed up or down and accessorized throughout the decades. Here, on a Art Basel-goer in 2017 on the left and on the iconic Audrey Hepburn in “Roman Holiday” in 1953 on the right. #tbt #wwdfashion (📷: Andrew Morales)
Known for her work with @victoriassecret, 25-year-old model @georgiafowler is raising her profile in Hollywood. Fowler stars in @vincecamuto’s holiday campaign, which launched in partnership with “Pitch Perfect 3.” “Almost every shoot with Vince Camuto, I’ve had to face a fear…It was definitely a challenge. I’m so grateful for it, though. I’ve always wanted to be a pop star, so that was the perfect chance,” Fowler said. Head to WWD.com to read about Fowler’s experience modeling, including at the #VSFashionShow, and her relationship with Nick Jonas. #wwdeye (📷: @jilliansollazzo)
EXCLUSIVE: Huda Kattan just became the first beauty influencer to land a major beauty deal. Kattan's business, @hudabeauty, has received a minority investment from private equity firm TSG Consumer Partners. The brand, which industry sources say is on track to do $200 million in retail sales for 2017, will receive support on product, retail and geographic expansion through the deal. Get all the details on the deal and read @_a_collins' interview with Kattan on WWD.com. Link in bio. (📷: @jgreenery) #wwdbeauty #wwdnews
Peruvian model @juanaburga_official – who is known for walking the runways of @rodarte, @viviennewestwood and @torybuch – is making the move to the big screen with drama “Los Últimos.” The film premiered in Argentina in November and arrives in the U.S. and Europe in 2018. On making the switch from modeling to acting, Burga told WWD: “It’s a completely different thing – a lot of people think it’s similar or try to connect things, especially like getting used to the camera or being looked at all the time or playing these different characrers, but film is a completely different story.” #wwdeye (📷: @jgreenery)
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)