By  on May 9, 2008

NEW YORK — At last month's National Association of Chain Drug Stores' Annual Meeting, retailers said they were seeking unique ideas to charge up sales in a gloomy market. Luckily, a few marketers think they have just what the industry needs.

Several manufacturers are trying to make it easier for chains to offer more on-the-go products — even offbeat options such as computer wipes. One of the leaders has been C. Booth with its On the Go line of 11 pocket-size, disposable personal care towelettes. The line includes antibacterial products, deodorants, eye makeup removers, eyewear lens cleaner, feminine hygiene, hydrating body lotion, makeup remover, a minty mouth mitt, screen cleaner for cell phones and a sunscreen. The J-hook packages are merchandised in a self-contained rack and sell for $3.99 each. Chains stocking On the Go include Walgreens, CVS and Rite Aid. Other mass brands have added travel sizes to their assortment including Samy, Salon Selectives, Parissa and Bio-Oil. Some chains said they are not placing the travel items near traditional health and beauty care, rather near housewares or close to checkouts.

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