By  on September 13, 2011

Daffy’s domain has long been the New York metro area. Now the $160 million, 18-unit off-pricer is getting more vigilant protecting its turf.

In early November, Daffy’s will open a one-level, 25,000-square-foot store at 218 West 44th Street, in the old New York Times building. Compared to the average Daffy’s door, there will be a better organized assortment with a greater number of outfits displayed, enhanced lighting, a cash wrap with a lit Plexiglas wall, and flooring that delineates different categories. But the team is also working to polish the presentation at other locations so there’s greater consistency door-to-door and deeper assortments on key labels so customers can fill much of their wardrobing needs.

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