It’s getting harder to capture the attention — and spending — of women, even as they grow more optimistic about their lives and chances of success.
“If you make a mistake, they’re going to tell 300 of their friends,” said Michael Silverstein, co-author of a new book, “Women Want More” (Harper Business: $27.99), and a senior partner at Boston Consulting Group. “You can’t pull a fast one. Women are smart consumers who are much more discerning, who can see the real and the fake.”
"You start one way as a baby, but why shouldn't you be able to choose your own path as opposed to culturally people telling you which way to go?" - Thom Browne at his men's spring 2018 show, where he celebrated gender fluidity. #pfw #wwdmens (📷: @delphineachard)
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)