By  on September 2, 2009

It’s getting harder to capture the attention — and spending — of women, even as they grow more optimistic about their lives and chances of success.

“If you make a mistake, they’re going to tell 300 of their friends,” said Michael Silverstein, co-author of a new book, “Women Want More” (Harper Business: $27.99), and a senior partner at Boston Consulting Group. “You can’t pull a fast one. Women are smart consumers who are much more discerning, who can see the real and the fake.”

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