NEW YORK — Beyoncé and Tina Knowles have just signed two new licensing agreements for intimate apparel and legwear for their young contemporary brand, Deréon.
The intimates have been signed with Donna L'Oren, a manufacturer of branded and private label intimate apparel here, and will consist of a full line of bras, panties, loungewear and sleepwear using such fabrics as Supima cotton, Modal and microdeniers. Targeted to major department and specialty retailers, the collection will wholesale from $5 to $45.
The legwear license has been signed with JBT Group, based here, and will consist of leggings, tights, knee highs and over the knee styles. Also targeted to major department and specialty stores, the line will wholesale between $4 and $14. Both the intimates and legwear are planned for a fall 2008 launch.
"Intimates and lingerie are such important dimensions to every woman and are essential in any well-dressed woman's wardrobe," Tina Knowles said. "As a stylist, it's been such a pet peeve of mine when I see people wearing bras with the straps hanging out. It's my intention to create products for the Deréon consumer providing solutions for women of all sizes with regard to their underpinning needs. There are key foundation items that women require to properly support their bodies and these pieces simply do not exist."
Of the legwear, Knowles said, "Young women today need many options for styling a look to call their own and we're so thrilled to be a part of the legwear business that allows them to do so. Now we can offer women great, innovative leggings and tights that are cohesive with their true personal style."
Besides sportswear, Deréon also produces handbags, shoes, outerwear and hats.
"I was driving back on Saturday afternoon from the beach, and I just saw this sign saying 'Skydiving for $95.' And I was like, I can't not sky dive for $95," says Tom Bateman about a moment in Hawaii while shooting "Snatched." #wwdeye (📷: @vsteves; Interview by @ktauer; Styled by @thealexbadia)