Having your designs featured in a non-fashion company's advertising may sound like a dicey venture, but a few ready-to-wear designers see it as a new way of branding.
While forking over the money for a signature campaign may cost millions, a few have managed to get national exposure by piggybacking on another company's efforts, but not all have been pleased with the final outcome.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)