By  on August 15, 2008

PARIS — When Diesel launched its Fuel For Life fragrances a year ago, the men’s and women’s masterbrand was portrayed in a teaser campaign as being so intoxicating and compelling that the scents were as irresistible as drugs, and therefore should be outlawed. So if Fuel for Life was associated with the Prohibition Era, Diesel and its fragrance licensee L’Oreal has since moved on to the full flowering of the Roaring Twenties, with the latest introduction, called Fuel For Life Unlimited (For women only).

The new women’s scent will be introduced this fall in Europe, the Middle East and Asia, starting in September.

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