Among the other findings were that 59 percent of those surveyed said that of all the types of promotions at retail, digital coupons swayed them the most when it came to influencing a purchase decision. Further, nearly one-third of coupons found on smartphones or tablets are redeemed immediately, compared with 91 percent of desktop users who say they redeem a digital coupon within several days.
Nearly half of respondents, or 47 percent, also said they are open to trying a new brand after receiving a digital coupon on a smartphone.
For retailers, there’s an additional benefit: The survey found that 55 percent of smartphone coupon users said they will spend more money during their online or in-store visit, with the majority spending at least $25 more. Further, 77 percent of customers said they will spend between $10 and $50 more, and 17 percent said they will spend an extra $50.
The study concluded that retailers need to master the in-store redemption process as 50 percent of consumers said they are more likely to visit a store if they receive a digital coupon. Of those who prefer to receive digital coupons on their phones, more than 50 percent redeemed the coupon in-store and of those who did, about 85 percent said they relied on the store associate to either scan their coupon or help them redeem it.
Among the key takeaways regarding recommendations for retailers are that they make sure there is inventory availability in the stores; allow for pick-up in the stores; use emerging location technologies such as beacons to make users aware of deals around them, and use in-store bar codes coupled with native apps to educate consumers about additional products to cross-sell when in a brick-and-mortar store.
“Azzedine has been one of the biggest influences in my life. He has always been such a strong, loving, fatherly figure to me. I call him Papa. His designs are indescribably unique, they are pieces of art. He knew how to make the female form look its loveliest. I have so many memories of him; my favorite might be during my first show with him in Paris. He liked me and he wanted to help me get more work. He called all his friends at Kenzo and Comme des Garcons, and asked them to book me. They said, ‘But she can’t walk!’ And he said, ‘but she has such a great ass!' His friendship and support has been the great privilege of my career. I can't imagine life without him. Repose en paix mon Papa.” - @stephanieseymour tells @wwd. #wwdfashion (📷: @steveeichner) #alaia #azzedinealaia
Azzedine Alaïa, flanked by two of his closest friends, models Stephanie Seymour and Naomi Campbell.
He designed Seymour’s dress for her 1995 wedding to Peter Brant, and treated Campbell (who famously called him Papa), like a daughter. For more on the legendary designer, tap the link in bio. #wwdfashion #alaia #azzedinealaia
Azzedine Alaïa's “I-did-it-my-way” ethos stood out starkly at a time when brands are experimenting with consumer-facing fashion shows, coed formats and trans-seasonal collections – anything to perk up lackluster sales of ready-to-wear in an age of Insta-everything. “It’s not creation anymore. This becomes a purely industrial approach,” the late designer told WWD in an interview last year. “But anyway, the rhythm of collections is so stupid. It’s unsustainable. There are too many collections.” Read more about the iconic designer’s life and work on wwd.com, link in bio. #wwdfashion #azzedinealaia (📷: @WWD Archive, 1986) #alaia
Sneaker reselling app @goat’s latest exhibit, "The Greatest: New York," tells the story of New York's sneaker culture. To celebrate the exhibit, an intimate crowd gathered on Thursday night at the pop-up gallery space, located at Platform in Culver City, to hear guest speaker and illustrator @esymai talk about her own rise in streetwear and women in the business. "For me I'm just someone who is creative. I like to create things," said Chang. #wwdfashion
Azzedine Alaïa, one of the most iconic couturiers of the modern era whose body-con designs defined Eighties fashion, has died in Paris. The diminutive Tunisian-born designer, known for his structured knitted dresses with fitted waists and impeccably cut, figure-hugging second skin silhouettes was deeply admired by his peers, and counted supermodel Naomi Campbell - his adoptive daughter - among his inner circle, one of a gang of glamazons including Farida Khelfa, Carla Bruni and Stephanie Seymour who became ambassadors of his style. (📷: Alexandre Guirkinger) #wwdblast