Among the other findings were that 59 percent of those surveyed said that of all the types of promotions at retail, digital coupons swayed them the most when it came to influencing a purchase decision. Further, nearly one-third of coupons found on smartphones or tablets are redeemed immediately, compared with 91 percent of desktop users who say they redeem a digital coupon within several days.
Nearly half of respondents, or 47 percent, also said they are open to trying a new brand after receiving a digital coupon on a smartphone.
For retailers, there’s an additional benefit: The survey found that 55 percent of smartphone coupon users said they will spend more money during their online or in-store visit, with the majority spending at least $25 more. Further, 77 percent of customers said they will spend between $10 and $50 more, and 17 percent said they will spend an extra $50.
The study concluded that retailers need to master the in-store redemption process as 50 percent of consumers said they are more likely to visit a store if they receive a digital coupon. Of those who prefer to receive digital coupons on their phones, more than 50 percent redeemed the coupon in-store and of those who did, about 85 percent said they relied on the store associate to either scan their coupon or help them redeem it.
Among the key takeaways regarding recommendations for retailers are that they make sure there is inventory availability in the stores; allow for pick-up in the stores; use emerging location technologies such as beacons to make users aware of deals around them, and use in-store bar codes coupled with native apps to educate consumers about additional products to cross-sell when in a brick-and-mortar store.
In honor the @CFDA’s announcement of @iamnaomicampbell receiving the Fashion Icon Award at the 2018 #CFDAAwards, which will take place on June 4, here’s a #tbt of the supermodel on @michaelkors’ runway in 1991. #wwdfashion #wwdarchive (📷: George Chinsee)
“I was making the guacamole when my scout saw me,” says model @stuckinteenage on being discovered just six months ago while working at @chipotlemexicangrill. Since then Williams has signed with @dnamodels, walked in her first show at @calvinklein and landed on the cover of @vogueitalia – a high point of any model’s career. To read @lisajlockwood’s full interview with the model on her experiences thus far, head to WWD.com – link in bio. (📷: George Chinsee)
“I love the idea of dialogue, period. It’s where I’ve always gotten my inspiration from: hearing other women speak, their journeys and their paths,” said @hereisgina, who delivered the keynote speech during @sxsw for @createcultivate in partnership with @fossil. For her two panels, Rodriguez chose female empowering, female-led and female entrepreneurs to focus on. Head to WWD.com to read more about her thoughts on Time’s Up, growing up in a family of women and why we “need a girls’ club.” #wwdeye #sxsw (📷: @jgreenery)
Leading luxury brand are shaking things up to keep up with streetwear. Case in point: the arrival of @mrkimjones as artistic director of @diorhomme. Jones, who succeeds @Kris_Van_Assche, is seen as one of the handful of designers who can actually straddle the luxury and streetwear worlds — which could lead to even more changes at established brands. What could this mean for the rest of the menswear landscape? Head to WWD.com to find out what experts predict #wwdfashion (📷: @franckmura)
“It’s like buying groceries. You’re going to buy the best mango, the best mozzarella, the best things. You have to, or others are going to take it all,” said @gabrielahearst on why she uses only the finest fabrics. Last week, Hearst received her first @cfda nomination for Womenswear Designer of the Year, and earlier this month she opened a permanent showroom in Paris. To read @jessiredale’s interview with the designer and find out why this is shaping up to be a big year for her, head to WWD.com. #wwdfashion (📷: @francoisgoize)
“It’s an interesting thing, playing a younger version of your mother. It’s an interesting concept. I adore my mom and love her in every capacity, but it was just something that had never crossed my mind,” says @anniemstarke on playing a young Joan Castleman in “The Wife.” The same role will be played by her mother Glenn Close. Read more about her growing up in the film industry as the daughter of producer John H. Starke and Close and what she has planned for the future #wwdeye (📷: @nataliamantini)
@asics is launching a new streetwear sneaker inspired by its latest ambassador, @steveaoki. The Hyper-Kenzen x Aoki, which will launch at @footlocker stores exclusively tomorrow, is a slip-on style that incorporates the brand’s proprietary Gel technology through beads integrated into the midsole for comfort and endurance. Read the full story on WWD.com.