Among the other findings were that 59 percent of those surveyed said that of all the types of promotions at retail, digital coupons swayed them the most when it came to influencing a purchase decision. Further, nearly one-third of coupons found on smartphones or tablets are redeemed immediately, compared with 91 percent of desktop users who say they redeem a digital coupon within several days.
Nearly half of respondents, or 47 percent, also said they are open to trying a new brand after receiving a digital coupon on a smartphone.
For retailers, there’s an additional benefit: The survey found that 55 percent of smartphone coupon users said they will spend more money during their online or in-store visit, with the majority spending at least $25 more. Further, 77 percent of customers said they will spend between $10 and $50 more, and 17 percent said they will spend an extra $50.
The study concluded that retailers need to master the in-store redemption process as 50 percent of consumers said they are more likely to visit a store if they receive a digital coupon. Of those who prefer to receive digital coupons on their phones, more than 50 percent redeemed the coupon in-store and of those who did, about 85 percent said they relied on the store associate to either scan their coupon or help them redeem it.
Among the key takeaways regarding recommendations for retailers are that they make sure there is inventory availability in the stores; allow for pick-up in the stores; use emerging location technologies such as beacons to make users aware of deals around them, and use in-store bar codes coupled with native apps to educate consumers about additional products to cross-sell when in a brick-and-mortar store.
In honor of Rihanna’s 30th birthday, we took a look back at an interview with the Barbados-native when she was just 18 years old. Here, she talked about her second album, “A Girl Like Me” in 2006. “I want to be me. I want people to fall in love with who Rihanna is, and that’s why I want the album to be about me so people can really find out who this girl Rihanna is, because they only know the ‘Pon de Replay’ girl.” Fast forward 12 years, and she’s released six more albums and has become a powerhouse in both the fashion and music industries. Happy birthday, @badgalriri 🎈(📷: Pavel Antonov) #wwdarchive
For @simonerocha_‘s fall show, hairstylist @jamespecis created a look inspired by the painter John Constable. Models’ hair was pulled back, tied into knots and topped off with a bow. (📷: @kukukuba) #wwdbeauty #lfw
Queen Elizabeth made a surprise appearance at @richardquinn1's London Fashion Week show to present the designer with the inaugural Queen Elizabeth II Award for British Design. The new award will be handed out annually to an emerging British fashion designer who shows exceptional talent, while demonstrating value to the community and sustainable policies. #wwdfashion #lfw (📷: @giovanni_giannoni_photo)