By  on April 14, 2014

NEW YORK — Awear Solutions is looking to make it easier for consumers to identify and buy a fashion item they have seen — and DKNY will be the first brand to test out the yet-to-be-released tool.

“It will not give you similar items — but the exact [one],” Tel-Aviv, Israel-based cofounder Liron Slonimsky said of the encrypted module and corresponding app that serves three main functions: telling a user which product it is and how to buy it; ensuring the product is real and not a fake, and offering brands a way to connect with consumers and gather data.

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