NEW YORK — Awear Solutions is looking to make it easier for consumers to identify and buy a fashion item they have seen — and DKNY will be the first brand to test out the yet-to-be-released tool.
“It will not give you similar items — but the exact [one],” Tel-Aviv, Israel-based cofounder Liron Slonimsky said of the encrypted module and corresponding app that serves three main functions: telling a user which product it is and how to buy it; ensuring the product is real and not a fake, and offering brands a way to connect with consumers and gather data.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)