NEW YORK — Awear Solutions is looking to make it easier for consumers to identify and buy a fashion item they have seen — and DKNY will be the first brand to test out the yet-to-be-released tool.
“It will not give you similar items — but the exact [one],” Tel-Aviv, Israel-based cofounder Liron Slonimsky said of the encrypted module and corresponding app that serves three main functions: telling a user which product it is and how to buy it; ensuring the product is real and not a fake, and offering brands a way to connect with consumers and gather data.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)