By  on January 22, 2010

In the name of modern masculinity — and selling khakis — Dockers has taken a 30-second advertising spot during Super Bowl XLIV, Feb. 7 on CBS.

The tongue-in-cheek commercial, dubbed “Men Without Pants,” marks Dockers’ return to Super Bowl action for the first time since 2002. The brand, best known for a wardrobe staple, khakis, is abandoning the sidelines to reinvigorate this admittedly tired franchise.

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