For the seventh installation of Elements Showcase, to be held Aug. 19 and 20 at Skylight West in Manhattan, guests will be shown a lighter side of the highly edited design-focused trade show.
“We’re changing the story a little,” said Frederick Bouchardy, who cofounded Elements in 2011 with Jeff Lawson, owner of Jeff Lawson Associates Inc., and Ulrich Lang, owner of Ulrich Lang Fragrances. “This year is less about education and more about interacting, actually experiencing things.”
The upcoming Elements event, which Bouchardy said he expects will draw about 3,000 guests, will also offer some new categories, including fashion accessories, chocolate and tea companies, and new services, meant to engage guests on the show floor. “We are going to explore other senses and design disciplines that are complementary to the ones we’ve already established,” said Bouchardy. “We’ll be investigating taste, touch and accessories.”
The newest Elements Showcase, the sixth to date in New York City, is also becoming more global each year, said Bouchardy. In May 2013, Elements was held in Dubai — its first international exhibit to date — where it was visited by 20,000. In 2014 the show will go to London and Tokyo, as well as Dubai and New York.
“From a business perspective, we are the first show of our kind that’s growing internationally and doing it very quickly, all a response to the market,” said Bouchardy, adding that fragrance and beauty are still very much at the core of the Elements brand. “In a way, we’ve set the tone as far as niche beauty and fragrance are concerned, and that is always the guiding light for what we are trying to do. We plan to continue to expand into other things to make it make sense, to make the show more useful for retailers.”
Of the 100 brands exhibiting, some of the first to show at Elements include Dita Von Teese’s fragrance and niche scent brands like CB I Hate Perfume and House of Sillage. Tickets for Elements can be found at www.elements-showcase.com.
“What he has done at Vuitton is really exceptional,” said @gameofthrones’ actress Gwendoline Christie on @mrkimjones’ final show for @louisvuitton. “He has rebooted luxury in terms of making it commercial, viable and contemporary. And most importantly artistic. He has never compromised his artistic vision for the sake of commodity.” (📷: @zefashioninsider)
After seeing a demand for men’s wear from its customers, British contemporary women’s wear label @ariesarise has added a men’s wear component and will launch a unisex collection with @mrporterlive. The 20-piece collection includes jackets, denim, logo T-shirts and more with deconstructed ‘90s vibes. Set to launch on January 18, you can shop the pieces on Aries’ website and on mrporter.com. #wwdfashion
“And so spending so much time with a character who thinks like that, inevitability you try and analyze yourself and go back and think about your own demons and dark chapters that you had in your life,” says @thedanielbruhl of his role in TNT’s “The Alienist.” The show, set in the Gilded Age of New York, also stars Dakota Fanning and Luke Evans. Head to WWD.com to read about how 39-year-old Brühl prepared for the role and why he thinks the show is so relevant to today #wwdeye ( 📷: @Eriktanner)
Now that Celine Dion’s collection has topped $10 million in sales, the pop superstar, fashion icon and newly-minted industry player is eyeing growth in Asia. Read the full report by @tiffanyap, link in bio. #wwdnews #celinedion
“My personal philosophy to beauty is paying attention to oneself. I love to be outdoors, lots of fresh air, trying to take care of yourself as best you can. I always notice that comes through,” says Felicity Jones, the global face of @shiseido-owned @cledepeaubeauteus, which launches today. Head to WWD.com to read more about the actress’ love for beauty and how she prepared for her new role in “The Basis of Sex,” playing the young Ruth Bader Ginsburg. #wwdbeauty (📷: @dandoperalski)
Among the familiar faces at @off____white’s show was a surprise figure: Japanese artist @takashipom, pictured here on Wednesday morning. Other show-goers included @jerrylorenzo, who spoke about his upcoming project: a @nike collaboration for back to school, with designs inspired by his childhood on the West Coast. Sitting in the front row were Future, Don Crawley, @miguel and more. See the rest of the photos on WWD.com #wwdeye (📷: Stephane Feugere)
According to @laurentsai, former “Terrace House: Aloha State” cast member, she didn’t know she was auditioning for the Japanese version of “Real World.” “I was telling a couple of my friends and someone’s like, ‘That sounds a lot like Terrace House.’ I was like, ’No it can’t be.’” Turns out, it was. But Tsai isn’t just a reality star — she’s an illustrator who has worked with Starbucks Japan and most recently, she’s dipping her toes into the fashion world. Head to WWD.com to read about her time on the show, modeling and her art. #wwdeye (📷: @danieldorsa)
More changes are coming to New York Fashion Week: Beginning with the spring 2019 collection, @alexanderwangny will move his New York show to June from September, adopting a biannual schedule with collections shown in June and December. Additionally, the @cfda is planning for an official summer/winter fashion season taking place as soon as June and December 2018. Read more about the upcoming changes on WWD.com. #wwdnews #wwdfashion (📷: @slovekinpics)