The Estée Lauder Cos. Inc. is stepping into a new world.
Barely a year after its acquisition of Smashbox Beauty, Lauder is restaging the brand with new products and packaging, a new national advertising campaign and a revamped Web site, which went live Thursday. All this is a prelude to a global master plan: Smashbox was the first acquisition done by Fabrizio Freda, president and chief executive officer of the Estée Lauder Cos., who joined the company in March 2008.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
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