By and  on August 18, 2011

The Estée Lauder Cos. Inc. is stepping into a new world.

Barely a year after its acquisition of Smashbox Beauty, Lauder is restaging the brand with new products and packaging, a new national advertising campaign and a revamped Web site, which went live Thursday. All this is a prelude to a global master plan: Smashbox was the first acquisition done by Fabrizio Freda, president and chief executive officer of the Estée Lauder Cos., who joined the company in March 2008.

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