PARIS — The Estée Lauder brand is gearing up for the February launch of Revitalizing Supreme Global Anti-Aging Creme, its first global antiaging skin care product that was created specifically for European women.
“From Day One of the development process, every aspect of this cream — the texture, the scent, the name, the advertising — has been based on research conducted with European women,” said Jane Hertzmark Hudis, global brand president of Estée Lauder.
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