By  on February 12, 2010


While marketing experts agree that the lines between the generations are becoming ever more blurred, there are, of course, meaningful differences, as well. Baby Boomers continue to be in the center of every marketer’s sweet spot, due primarily to their sheer numbers. Over the next five years, the over-50 population will grow at six times the rate as the under-30 population. Ten thousand people turn 50 every day in America.

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