Lingerie brands are courting consumers on Facebook more than ever.
Executives are looking to drive more value for brands with social-media strategies that include compelling content, higher action rates and cross-channel synergies. Advertisers are also increasingly pointing to their Facebook pages as a primary representation of their brand, which often commands more prominence than their own Web sites.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"