Lingerie brands are courting consumers on Facebook more than ever.
Executives are looking to drive more value for brands with social-media strategies that include compelling content, higher action rates and cross-channel synergies. Advertisers are also increasingly pointing to their Facebook pages as a primary representation of their brand, which often commands more prominence than their own Web sites.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)