NEW YORK — It’s the dawn of a fashion advertising awakening.
Spending on apparel and accessories ads in magazines aimed at African Americans has doubled in the past five years, reaching $44.4 million in 2002, compared with just $22.5 million in 1997, according to the Magazine Publishers of America’s new African-American/Black Market Profile. Apparel and accessories was the second-largest ad-spending category in such targeted print media, following expenditures by personal care and cosmetics advertisers, which tallied $62 million in 2002, up 51 percent from $41 million five years earlier.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)