The world is online — yet fashion brands are still reluctant to advertise there.
Ad experts say that even as fashion brands shift more of their marketing spend online, they aren’t clamoring to place their ads on the Web as much as they are using it for e-commerce, blogs, posting news about their brands and building social networks. Among the reasons are:
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)