The world is online — yet fashion brands are still reluctant to advertise there.
Ad experts say that even as fashion brands shift more of their marketing spend online, they aren’t clamoring to place their ads on the Web as much as they are using it for e-commerce, blogs, posting news about their brands and building social networks. Among the reasons are:
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)