By  on September 4, 2008

The man who turned a marketing idea into a music, fashion and media extravaganza.

It's less than a week before Fashion Rocks will kick off at Radio City Music Hall and Richard Beckman, president of the Condé Nast Media Group, chief marketing officer of Condé Nast Publications and executive producer of Fashion Rocks, has just introduced a little something to sweeten the deal for viewers — and advertisers. In addition to airing the program on CBS a few days after it happens, Beckman has raised the stakes this year and will air the finale of Fashion Rocks live on CBS, ABC and NBC on Sept. 5 as part of the Entertainment Industry Foundation’s “Stand Up  to Cancer” special, which will air simultaneously on all three networks. Antonio “L.A.” Reid and Kenny “Babyface” Edmonds came up with a song, “Just Stand Up,” which will be performed as the finale by Ashanti, Carrie Underwood, Ciara, Fergie, Keyshia Cole, Leona Lewis, Mariah Carey, Mary J. Blige, Miley Cyrus, Rihanna, Natasha Bedingfield and Sheryl Crow.

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