By  on April 16, 2013

MILAN — Ferragamo Parfums’ new Acqua Essenziale men’s fragrance is sponsoring a design week project at the University of Milan. The installation, “Inversion,” by American architect Steven Holl, is part of the Hybrid Architecture & Design Exhibit, which opened April 8 and will run through Sunday.

Surrounded by the university’s old white columns and rusty brick archways, the installation is composed of six void-cut limestone blocks from Lecce, Apulia, resting alongside a shimmering pool of water. In an interview Friday, Ferragamo Parfums chief executive officer Luciano Bertinelli said the company was planning on upping its design week presence in the future.

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