By  on May 18, 2012

“It’s about pulling the news through the noise,” said Elaine D’Farley, beauty director of Self Magazine, quoting Liz Heron, the first social media editor of The Wall Street Journal. Focusing on the changes in consumer behavior, D’Farley discussed her magazine’s exploration of social media. She was joined in the discussion by Laura McEwen, vice president and publisher of Self. The magazine had sponsored the recent panel discussion, titled “Changing Lanes,” which was organized by the Fashion Group International panel.

The panel, moderated by Karen Young, chief executive officer of The Young Group, featured Laurie Black, general merchandise manager and executive vice president of cosmetics at Nordstrom Inc.; Mike Indursky, president of Bliss; Peter Lichtenthal, president of Bumble and bumble, and Jill Scalamandre, chief marketing officer of Chrysallis. All four addressed the transformation in consumer behavior and talked about how they’ve adjusted their brands.

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus