NEW YORK — Xers are a tough sell.

Generation X, or the 42 million Americans now ages 26-to 36-years-old, possess attitudes that make them hard for marketers to win over; they’re having children and buying homes, making fashion a diminished priority, and they are roughly half the size of the Baby Boomer and Generation Y cohorts on either side of them. As a result, Xers are seldom targeted as sharply by fashion players as are the other two groups.

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