Generation X, or the 42 million Americans now ages 26-to 36-years-old, possess attitudes that make them hard for marketers to win over; they’re having children and buying homes, making fashion a diminished priority, and they are roughly half the size of the Baby Boomer and Generation Y cohorts on either side of them. As a result, Xers are seldom targeted as sharply by fashion players as are the other two groups.
Hermès is launching a Laundromat pop-up shop in NYC - dubbed Hermèsmatic - where customers can bring their old scarves to be dip-dyed by an expert. Get all the details on WWD.com. #wwdnews (📷: @donstahl)