By  on July 17, 2017
Forever 21 pre-fall

#PREFALL: Forever 21 said it’s pushing individuality and inclusivity in a new campaign it has planned for its pre-fall offering.

The campaign for the retailer, which has boasted in job listings that it expects to do about $8 billion in sales this year, is called #WeAreForever and taps a variety of influencers including philanthropist Lulu Cerone; R&B singer Khalid; hip-hop artist Leaf; plus-size model Naomi Shimada; model and actress Elizabeth Wheeland, and young social media star Zooey of the blog Zooey in the City.

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