Lulu Cerone, founder of LemonAid Warriors, featured in Forever 21 pre-fall campaign.
#PREFALL: Forever 21 said it’s pushing individuality and inclusivity in a new campaign it has planned for its pre-fall offering.The campaign for the retailer, which has boasted in job listings that it expects to do about $8 billion in sales this year, is called #WeAreForever and taps a variety of influencers including philanthropist Lulu Cerone; R&B singer Khalid; hip-hop artist Leaf; plus-size model Naomi Shimada; model and actress Elizabeth Wheeland, and young social media star Zooey of the blog Zooey in the City.“I have always been a huge Forever 21 fan,” said Cerone, who added her own style often shifts from androgynous looks to ultrafeminine and sometimes vintage.Cerone is the founder of LemonAid Warriors, an organization focused on promoting local social activism. The philanthropist said the Forever 21 deal marked the first time she’s been involved in a campaign and also represented her first step into the world of fashion.“I think We Are Forever is a really great name for the campaign because the campaign is all about celebrating the individual and everyone’s individual style and personality,” Cerone said.The fast-fashion retailer’s pre-fall collection is just as diverse as the group assembled to promote its product. It consists of crop tops, denim jackets, logo T-shirts and velvet camisoles for women and experimentation with two-tone denim and velvet hoodies on the men’s side. Accessories ring true to the Nineties with gold hoop earrings, rose-colored sunglasses and beanies.The collection is available for sale on the company’s web site from Monday, with a rollout to stores expected later in the month.For More Retail News in WWD:Manhattan Rents Bubbled Up and BurstKitson Founder Lawsuit Alleges Lender Pump-and-Dump SchemeAmazon Faces Growing Antitrust Concerns Over Whole Foods Deal
@chanel and @pharrell dropped what’s being dubbed as the world’s most exclusive sneakers yesterday. The Adidas Originals NMD Hu, which Williams designed in collaboration with Chanel and @adidasoriginals, has a waiting list of over 120K people who pre-registered online at chanelatcolette.fr –– and only 500 pairs are on sale. The singer predicted the resale value of the shoes could reach $40K. Read the full interview on WWD.com. Link in bio. #wwdfashion (📷: Dominique Maître)
@imanshumpert is diving deeper into his creative endeavors and relaunching his clothing line, Post 90s, and is helping to raise money for the hurricane victims in St. Maarten with a jersey he’s designed with his brother. The Cleveland Cavaliers player talked to WWD about kneeling during the national anthem, working with fashion brands and how he wants to be more than an @nba player. Read the interview on WWD.com #wwdfashion (📷: George Chinese)
Not only does #TheProfit return to CNBC tonight, but @marcuslemonis has launched @shopmarcus, a new shopping and lifestyle retail experience in Aspen and Chicago, with more locations to come. The retail stores offer in-store stylists and a variety of contemporary womenswear selections.
“It’s life, I’m going to face it,” @mingxi11 sighed. “I fell, but you know, I think the most important thing is that I get back up. I had the love, the help from my sister — the girl next to me Gizele [Oliveira] — she’s so nice. When I went backstage everybody was trying to comfort me like ‘Oh Ming, it’s OK.’ I’m really, really touched. I think it’s them who gave me the courage to go back on stage for the finale,” Xi told WWD of her fall at the @victoriassecret fashion show. (📷: David Fisher) #wwdfashion #vsfashionshow #victoriassecret
@louisvuitton tapped @therealpeterlindbergh for its latest city-centric photo book, which is part of a series called Fashion Eye. The primarily black and white book captures the spirit of Berlin in 57 images shot between 1989 and 2019. “Berlin is an inspiration for me, more than a city. I mean @millajovovich is simply Berlin!” said Lindbergh. #wwdfashion
“You know, I think audiences expect a certain performance so I have to deliver to them what they’re expecting to a certain degree. But I’m also a different actor and a different person, I have my own spin on the character,” says @noahegalvin of his takeover of the leading role in “Dear Evan Hansen” following the departure of @bensplatt, who originated the role. Read WWD’s interview with the 23-year-old actor on WWD.com #wwdeye (📷: @jilliansollazzo)
For pre-fall 2018, @etro created richly-colored wonderland, using tapestries, textiles and wallpapers from the Eastern world at large. The line featured floral and graphic prints and jacquard motifs, like this two-piece look featured here. #wwdfashion (📷: Giovanna Pavesi)
@kith is moving into children’s. The men’s and women’s streetwear brand has launched Kidset, a Kith kids line located in New York at 64 Bleecker Street. The line includes mini versions of staple Kith pieces like the Astor bomber jacket and the Kith box logo sweatshirts, along with a wall that can display up to 120 pairs of shoes from @adidas, @newbalance, @timberland and more. #wwdfashion
“I just wanted to create this fully rounded character, but I do think what excited me most was just the opportunity to give a group of people representation that I feel needs it. I like to do characters in projects that stand for something and Karolina definitely does, so that was really exciting to me,” @ginnygardner says of her new role in @hulu’s “The Runaways.” Gardner plays Karolina Dean, a queer superhero, which is a rarity for @marvel. Read more about Gardner’s character on WWD.com #wwdeye (📷: @dandoperalski)