MILAN — Megan Fox amply displays her much-remarked-upon assets in the spring ad campaign for Emporio Armani underwear and Armani Jeans.
Shot in a Los Angeles studio by Mert Alas and Marcus Piggott, the come-hither images are in black-and-white, just like the ones of her predecessor, Victoria Beckham. The young, dark-haired actress shows off her curves clad in a striped demi-bra and matching panties or lace ensembles. Soccer star Cristiano Ronaldo succeeds David Beckham in the male images but, unlike in the ads using the Beckhams, Fox and Ronaldo will not appear together.
For Armani Jeans, Fox appears in skinny denim, including a white version topped with a white shirt.
The campaign breaks in major fashion and lifestyle titles in February, and Fox will also beckon to passersby from billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.
“Megan is young and sexy and has a lot of spirit. Both Emporio Armani Underwear and Armani Jeans are all about a youthful attitude, making her the perfect choice for the collections,” said Giorgio Armani.
Starting Wednesday, Fox’s fans and Armani customers can browse through more images exclusive to the Emporio Armani Facebook page.
Breaking: @cushnieetochs’ co-founders @carlycushnie and @ochsmichelle are parting ways. After a 10-year run, Ochs is leaving the brand. Get the full story on WWD.com – link in bio. #wwdnews #wwdfashion
@maybelline’s Kanako Takase had snow bunnies in mind when creating the beauty look for @philipppleininternational. Playing off of the bedazzled snowboards in the collection, Takase mixed two highlighters together for a luminous sheen. #wwdbeauty #nyfw (📷: @jilliansollazzo)
“There’s a huge gap between the old way of doing things and today. It takes the youth to help evolve that. You have to count on the kids today to help lead you into the future. A lot of these retailers are stuck in the past. Communication is the biggest thing,” said @ronniefieg of @kith on the youth’s role in retail. On Monday night, Jeff Staple moderated a keynote session with Fieg and @syresmith at Assembly - a series of workshops, talks and keynotes addressing topics or issues in the apparel industry. Head to WWD.com to read more advice from Fieg and what Smith thinks of his dad @willsmith’s Instagram account and sustainability (📷: @weston.wells)
@joansmalls closed the @michaelkors fall 2018 show in black sequined pants and a varsity T printed with 19 on the front and 81 on the back. 1981 – the year Kors went into business. #wwdfashion #nfyw (📷: @giovanni_giannoni_photo)
“You think your life is going to be a certain way, and nothing you thought would happen ends up happening. Never in my wildest dreams did I think I’d be designing clothes and working with Mickey Drexler, and building something I’m deeply proud of,” said Jenna Lyons. Nine months after leaving @jcrew, Lyons is exploring the meaning of happiness. Read the interview, where Lyons talks about reinvention and more on WWD.com – link in bio. #wwdfashion (📷: Farrell) #jennalyons #jcrew