The looking glass of beauty is about to turn into a two-way mirror.
With a bit of marketing razzle-dazzle worthy of a Hollywood production, Fusion Brands Inc. hopes to turn a fictional device in a soap opera into a real-life business that, executives say, could help transform how marketing is done in an industry that is desperately in search of innovation. Working with Sony Pictures and CBS Consumer Products in a licensing deal, Fusion took the idea ofa fictional cosmetics company, called Jabot, from the hit soap “The Young and the Restless” and created a full-fledged cosmetics, skin care and fragrance brand that will be launched on HSN and later rolled out through the Ulta specialty store chain.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"