By and  on May 27, 2011

The looking glass of beauty is about to turn into a two-way mirror.

With a bit of marketing razzle-dazzle worthy of a Hollywood production, Fusion Brands Inc. hopes to turn a fictional device in a soap opera into a real-life business that, executives say, could help transform how marketing is done in an industry that is desperately in search of innovation. Working with Sony Pictures and CBS Consumer Products in a licensing deal, Fusion took the idea ofa fictional cosmetics company, called Jabot, from the hit soap “The Young and the Restless” and created a full-fledged cosmetics, skin care and fragrance brand that will be launched on HSN and later rolled out through the Ulta specialty store chain.

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