NEW YORK — Gap Inc. is boosting its fourth quarter ad budget by approximately 30 percent over year-ago levels, to an estimated $151 million, and appears bent on bridging a divide commonly faced by fashion consumers: the disconnect between a brand’s advertising, merchandise and selling environment.

That’s the word from Richard Jaffe, a specialty retail analyst who follows Gap for UBS Warburg’s Global Equity Research unit. A Gap spokeswoman declined to confirm those figures, citing company policy. She did say, "We backed up a lot of our ad spending for the fourth quarter, so that’s the right way to think about it."

To Read the Full Article
SUBSCRIBE NOW

Tap into our Global Network

Of Industry Leaders and Designers

load comments
blog comments powered by Disqus