By  on May 20, 2009

Gap is going back to beige this summer with a special collection and ad campaign devoted to khaki. Both the clothes and the campaign are the result of the third iteration of the Gap Design Editions, a limited edition collection in which CFDA/Vogue Fashion Fund finalists — this year, Alexander Wang, Albertus Swanepoel and Vena Cava’s Lisa Mayock and Sophie Buhai — reinterpret a Gap classic according to his or her aesthetic.

While the previous seasons have been devoted to white shirts, Patrick Robinson, Gap’s executive vice president of design, decided 2009 was time for change. “I felt that after two years of doing white shirts, it was time to stay current and stay cool but also stay Gap and keep surprising the customer.” Khaki was a curveball of sorts for the designers, as well. “That was a big thing for us because khaki usually connotes preppy American sportswear, and we are not preppy. Nothing about our brand is preppy,” says Buhai. “We had to think of a way that made khakis Vena Cava. How I remember khaki is wearing it as a uniform in school, because it was so boring.”

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