Gap is going back to beige this summer with a special collection and ad campaign devoted to khaki. Both the clothes and the campaign are the result of the third iteration of the Gap Design Editions, a limited edition collection in which CFDA/Vogue Fashion Fund finalists — this year, Alexander Wang, Albertus Swanepoel and Vena Cava’s Lisa Mayock and Sophie Buhai — reinterpret a Gap classic according to his or her aesthetic.
While the previous seasons have been devoted to white shirts, Patrick Robinson, Gap’s executive vice president of design, decided 2009 was time for change. “I felt that after two years of doing white shirts, it was time to stay current and stay cool but also stay Gap and keep surprising the customer.” Khaki was a curveball of sorts for the designers, as well. “That was a big thing for us because khaki usually connotes preppy American sportswear, and we are not preppy. Nothing about our brand is preppy,” says Buhai. “We had to think of a way that made khakis Vena Cava. How I remember khaki is wearing it as a uniform in school, because it was so boring.”
No argument there. Khaki is not among the fabrics known to send chills through the fashion world, a notion Robinson acknowledges. “It’s pretty utilitarian,” he says. “But when you give it to such talent…it’s such a blank canvas.” The designers did their part to achieve the cool factor Robinson was seeking (each created four designs priced between $39.50 and $88). But Gap itself already has quite a history of bringing beige to life via splashy khaki campaigns, the most memorable of which are television spots featuring song, dance and, often, celebrities such as Claire Danes, Patrick Wilson and Sarah Jessica Parker.
“I’ve always liked the ‘West Side Story’-inspired campaigns,” says Wang, referring to the 2000 television ad. “And the TV commercials where they sang were great.” Indeed, there’s a print and billboard campaign to accompany the Design Editions khaki collection, which will break June 16, the same day the line hits stores. Shot by Craig McDean, the campaign takes a straight fashion angle, focused on the style and cachet of the clothes and designers, who are featured alongside four of-the-moment models, Raquel Zimmerman, Anna Jagodzinska, Arlenis Sosa and Coco Rocha. When asked what’s distinctive about this campaign, which includes seven color images, Robinson replies with his favorite Gap/khaki catch phrase: “It’s cool.”
Breaking News: @louisvuitton's men's artistic director @mrkimjones is leaving the French fashion house after nearly 7 years. Jones joined Louis Vuitton in 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill. Jones is to exit Louis Vuitton after showing his fall 2018 collection for the brand in Paris on Thursday. Read the full exclusive story on WWD.com. Link in bio. #wwdnews #wwdfashion
For men’s fall 2018, @giuseppezanotti drew on elements from streetwear, sport, biker, combat and rock ‘n’ roll. Pictured here are a pair of shoes from the collection, featuring zippers, rhinestones, and silver hardware. Head to WWD.com to see a roundup of the accessories from Milan’s men’s fall 2018 shows. #wwdfashion (📷: Andrea Delb)
To celebrate the 25th anniversary of @ralphlauren’s snowboarding collection, the brand is mining its archives. The iconic brand is reintroducing vintage styles and dropping new designs for a color capsule that will be available in Ralph Lauren stores and @openingceremony on January 25. The capsule will consist of 10 pieces, including the Snow Beach Pullover, pictured here, which is a collector’s item that rapper Raekwon wore in Wu-Tang Clan’s “Can It Be All So Simple” video. #wwdfashion (📷: Tom Gould)
For @rochasofficial’s pre-fall 2018 collection, creative director Alessandro Dell’Acqua channeled the sophisticated and intriguing Catherine Denevue in the film “Belle de Jour.” Polished collarless coats, midi skirts, suits and ’60s graphic motifs were all featured in the collection, adding a sense of discreet luxury. See the rest of the photos on WWD.com #wwdfashion
“We tried to produce clothing of that couture quality, but the most daunting part was that we only had a matter of days [to do it],” said costume designer Lou Eyrich, who recreated Gianni Versace’s iconic looks for @americancrimestoryfx. Eyrich searched online retailers and vintage shops for original pieces from the design house and for @penelopecruzoficial, who plays Donatella Versace. Head to WWD.com to read how she created the Versace world. #wwdfashion
Only three months after her stellar debut catwalk season, @kaiagerber has inked her first big design collaboration –– with @karllagerfeld. The collection blends Lagerfeld’s Parisian chic aesthetic and the model’s signature West Coast casual style via RTW, accessories, footwear and more. The #KarlLagerfeldxKaia collection will launch in September with a series of events. Get all the details on WWD.com. #wwdnews #wwdfashion
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews