Sex sells, and Gucci knows it. It took a while, though, to figure it out.
For about six decades, the brand’s advertising tended toward the traditional: text-heavy, focused on quality and craftsmanship. In the early Eighties, it briefly flirted with American-style glamour, using models like Carol Alt and Andie MacDowell as eye candy. But in the mid-Nineties, Gucci ads got aggressive — very aggressive — courtesy of creative director Tom Ford’s ultrasexy vision and backed by chief executive officer Domenico De Sole’s open checkbook. And it paid off.
Issa Rae stopped by WWD's NYC headquarters to talk about season two of "Insecure," which premieres this Sunday on HBO. Click link in bio for all the details. #wwdeye (📷: @jgreenery; Styled by @mayteallende)
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"