By  on April 10, 2014

The Berlin-based beauty subscription service Glossybox is looking to set itself apart from other targeted sampling initiatives, like Birchbox, by merging consumer service with brand marketing objectives.

According to industry sources, who estimate one box is sold by the company every 12 seconds globally, Glossybox is projected to hit 100,000 subscribers in the U.S. by the end of 2015. Customers can either buy a monthly subscription to receive boxes or make a one-time purchase of $21 for a particular assortment.

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