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Giorgio Armani is out to prove diamonds aren’t just a girl’s best friend.
The firm’s beauty division on Tuesday signed actor Josh Hartnett as the face of a new scent due out this summer called Emporio Armani Diamonds for Men, a masculine counterpart to last year’s Emporio Armani Diamonds women’s fragrance, which was fronted by Beyoncé Knowles.
“The Emporio Armani generation is inspired by film and music,” the designer stated. “I felt that for the men’s Diamonds fragrance it would therefore be appropriate to involve one of today’s most inspiring young actors.”
Diamonds for Men, which is Emporio Armani’s sixth men’s fragrance, is due to be unveiled in June, during the spring 2009 men’s fashion shows in Milan. It is slated to be launched worldwide in August.
While Hartnett, who is known for his work in films such as “The Black Dahlia,” “Black Hawk Down” and “Pearl Harbor,” will represent the Diamonds for Men scent, details of his exact role have yet to be finalized. The designer, however, alluded to an ad campaign featuring Hartnett, stating the actor’s “magnetism” will “guarantee a memorable print and TV campaign for this new launch.”
Knowles, by comparison, appeared in print and TV advertising for the women’s version of Diamonds, which was launched in August of last year.
Hartnett’s upcoming films include “I Come With the Rain,” which is set to be released this year.
— Matthew W. Evans
YSL Beauté Reaches Trademark Settlement
YSL Beauté Inc. has reached a settlement with Costco Wholesale Corp. and Quality King Distributors concerning allegations of trademark infringement arising from the sale of fragrance products bearing the Yves Saint Laurent Opium name, the firms stated Tuesday.
Litigation had been pending in the U.S. District Court for the Southern District of New York.
“Yves Saint Laurent is pleased that we were able to amicably resolve this litigation with Costco and Quality King,” stated Marc Rey, president of YSL Beauté Inc. “We commend the cooperation of Costco and Quality King in these proceedings, and this settlement reflects their absolute commitment to the sale of authentic goods.”
Quality King and its Quality King Fragrance business stated, “We are pleased to have been able to work cooperatively with YSL and Costco to achieve a mutually beneficial resolution of this matter.”