PARIS — Hermès International is getting back on the horse with three new French equestrian events.

The luxury goods firm said Thursday it would host its first Le Galop Hermès on Aug. 16 in Deauville, France. The news comes three months after Hermès walked away from the Prix de Diane, a major event on the social calendar for 26 years on the green lawns next to the racetrack in Chantilly.

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