PARIS — Hermès International is getting back on the horse with three new French equestrian events.
This story first appeared in the July 11, 2008 issue of WWD. Subscribe Today.
The luxury goods firm said Thursday it would host its first Le Galop Hermès on Aug. 16 in Deauville, France. The news comes three months after Hermès walked away from the Prix de Diane, a major event on the social calendar for 26 years on the green lawns next to the racetrack in Chantilly.
Hermès said it would also sponsor R.I.D.E., a competition that was created in 2004 and unites several disciplines from the equestrian world: jumping, eventing and driving. R.I.D.E. takes place in Deauville Sept. 19 to 21.
Finally, Hermès said it would sponsor three prizes in the dressage competition Equita’ Lyon, held from Oct. 29 to Nov. 2 in Lyon. In conjunction with the latter event, Hermès plans to mount an exhibition of horse photos by Koto Bolofo.