By  on August 19, 2011

It was controlled pandemonium Thursday at NorthPark Center in Dallas as youthful crowds gathered in anticipation of H&M’s noon opening. Dance music blared and 12 Dallas Cowboys Cheerleaders flanked H&M’s front door dancing and shaking their pompoms as dozens of the retailer’s staff gamboled in the entryway.

Behind a velvet rope, a queue of about 1,000 people wound from H&M around three of NorthPark’s four corridors. Roughly 150 people braved a hot night in Macy’s parking garage to score one of H&M’s 500 scratch-off merchandise vouchers valued from $10 to $500, according to a spokeswoman for the mall.

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