It was controlled pandemonium Thursday at NorthPark Center in Dallas as youthful crowds gathered in anticipation of H&M’s noon opening. Dance music blared and 12 Dallas Cowboys Cheerleaders flanked H&M’s front door dancing and shaking their pompoms as dozens of the retailer’s staff gamboled in the entryway.
Behind a velvet rope, a queue of about 1,000 people wound from H&M around three of NorthPark’s four corridors. Roughly 150 people braved a hot night in Macy’s parking garage to score one of H&M’s 500 scratch-off merchandise vouchers valued from $10 to $500, according to a spokeswoman for the mall.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"