By  on August 15, 2011

Brian Atwood’s new contemporary line, B Brian Atwood, doesn’t hit shelves until Aug. 25, but he has already taken to calling his soon-to-be-customers “B Girls.”

These clients, he says, “encapsulate what it means to be a global fashion nomad: a mix of femininity, sexuality, curiosity and power.” In his ad campaign, Atwood sure covers the sex and curiosity angles.

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