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House of Lavande has opened shop at Henri Bendel.
This story first appeared in the September 10, 2008 issue of WWD. Subscribe Today.
The Palm Beach, Fla.-based vintage jewelry firm is taking up residence on the retailer’s third floor, home to luxury apparel and high-concept jewelry by brands such as Kara Ross, Tom Binns and M + J Savitt.
House of Lavande features vintage jewelry from firms such as Dior, Chanel and Yves Saint Laurent, as well as new pieces made up of vintage stones and glass.
“We’ve never devoted this much prime real estate or open-to-buy to vintage, but I saw the collection in a meeting in early summer and fell in love with its rock ‘n’ roll look,” said Ed Bucciarelli, chief executive officer at Bendel.
Ranging from $450 for a simple chain to $5,500 for statement necklaces that could double as breastplates, House of Lavande also retails at On Pedder in Hong Kong and at Smith’s studio in Palm Beach, but Bendel’s is the exclusive venue in New York.
“I love the idea that Henri Bendel is one-of-a-kind and everything here is one-of-a-kind, so it felt like the right fit for me,” said Tracy Smith, founder and curator for House of Lavande. “Being in this store is like being in a candy store, and for women, these pieces are like candy.”
Bucciarelli said almost every guest that attended a brunch Sunday at the shop bought a necklace at an average price of $2,200.
“It’s vintage, but it’s very current,” said Smith. “And it’s not about having the jewelry come across as real; it’s about making an individual statement and having fun.”