ALBANY, N.Y. — “I Shop New York” is a new initiative launched by the Retail Council of New York State to encourage shoppers to support local stores before turning to out of state Internet-only merchants.
According to Ted Potrikus, the council’s executive vice president, “Retailers employ more New Yorkers than any other industry. One in five of nearly 2.5 million jobs are directly or indirectly supported by retailers.”
The council, a not for profit trade association, asked member merchants how it could help the state’s business community to continue to recover from the most recent recession. Any business with a physical presence in New York State can receive a free six month trial of “I Shop New York.” After the trial, retailers that want to continue to participate in the program pay $50 to use it for the rest of the year.
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