Hispanic-Americans are the fastest-growing minority market in the U.S., almost doubling their purchasing power to $951 billion last year, compared with 2000, according to a new study.
The findings of the Selig Center for Economic Growth at the University of Georgia’s Terry College of Business show that the nation’s 46 million Hispanics, along with African-Americans, Asian-Americans and Native Americans, wield “formidable economic clout” and represent opportunities for brands and retailers that understand and can satisfy their needs, said Jeffrey M. Humphreys, director of the center.
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