By  on April 23, 2010

Canadian nutriceuticals and nutricosmetics brand Function-alab won Cosmoprof’s Discover Beauty Award, awarded European retailers.

The brand will make its debut at Harvey Nichols in London later this spring. Co-president Erick Geoffrion suggested the European market is ready for nutriceuticals, while the U.S. is lagging behind. “We’re the first to address this market head-on with a complete line,” said co-president Francis S. Maheu.

Also searching for European distribution within Discover Beauty was German certified natural and organic brand Amala, which launched in 2009 at Barneys New York and is stocked in spas including the Mandarin Oriental in New York. Cologne-based M2 is an eyelash treatment consisting of serum and gloss to stimulate eyelash growth and contains active ingredients including biotin and copper tripeptides. The serum is priced at 120 euros, or $160.58 at current exchange, and the gloss is priced at 45 euros, or $60.22.

Another high-tech entry was Japanese skin care brand Menard with its antiaging cream, Authent, based on stem cell research. A presentation by Menard executive Kota Tsuda demonstrated how the product not only can stimulate production of stem cells for the dermis and upper dermis, but also encourages their transformation into active cells needed by the skin for regeneration.

Robin Coe-Hutshing, creative director of Beauty Mix in Santa Monica, Calif., showed off three brands she had created in an effort to use Europe as a global springboard. They included a five-scent collection of Memoir Liquide fragrances; her Nuditè “antiperfume,” a mix of water lily, lotus and sheer musk, and Soft Corp, a superhydrating body collection.

In a corner of the glistening spa hall, Byron D. Donics, president of HTI Collection, was busy demonstrating the attributes of his three lines — June Jacobs spa collection, the Tanda group of LED therapy devices, and Skyn Iceland, a treatment line.

Donics said the show was one of the best he had attended in terms of making distribution deals. He noted June Jacobs had reformulated her entire line along new European standards, making it paraben-free, prompting Douglas Perfumeries to take an interest and Jacobs will open a new spa in Valencia, Spain. Tanda will bow in London’s Harvey Nichols in June. Skyn Iceland, a top-ranked brand in Sephora, will open in the Mural chain in Canada next month, and also inked distribution deals for the Middle East, Germany, the U.K. and Russia at the show.

The Italian-brand Coswell was touting its BioRepair toothpaste for sensitive teeth that repairs enamel and reduces sensitivity. In three years, the product is said to have received similar results to those achieved by Blanx, a nonabrasive whitening toothpaste.

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