By  on November 9, 2012

This summer found Julie Macklowe in an unlikely locale: behind the counter at White’s Chemists and Perfumers in East Hampton, N.Y.

Married to real estate scion Billy Macklowe, Julie is a woman one might think more likely to be found on the other side of the retail divide. But as the founder and chief executive of V Beauté antiaging skin care, she has spent the last year criss-crossing the country, visiting high-end luxury boutiques like Bergdorf Goodman and Stanley Korshak to promote her line. So when Macklowe says that one of her most important business insights—how her public persona as a high-profile socialite has been a magnet for well-heeled customers—came from her time spent in the trenches, she knows whereof she speaks.

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