By and  on January 30, 2008

NEW YORK — Will and Halston change the fashion cycle?

On Tuesday, the luxury e-commerce site and the American fashion brand disclosed they were teaming up to deliver two looks from the fall collection to consumers the day after Halston's runway show Monday. At a time when shows are much covered, and consumers seem to want to get their hands on the looks as soon as possible, many retailers are pondering whether the deal will have a ripple effect with designers and traditional brick-and-mortar operations.

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