By  on July 25, 2008

Breakthrough in Beauty is determined to become a top contender in the beauty infomercial ring where Guthy-Renker is a heavyweight, and its first strike is Timeless Secret.

The skin care brand bested some 500 entries in an extensive, nearly two-year search that’s central to Breakthrough in Beauty’s launch process. No mere conciliation, Timeless Secret’s prize was $3 million to $5 million for product development and $50 million toward media placement that Breakthrough in Beauty believes will help generate around $100 million in first-year sales.

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