Breakthrough in Beauty is determined to become a top contender in the beauty infomercial ring where Guthy-Renker is a heavyweight, and its first strike is Timeless Secret.
The skin care brand bested some 500 entries in an extensive, nearly two-year search that’s central to Breakthrough in Beauty’s launch process. No mere conciliation, Timeless Secret’s prize was $3 million to $5 million for product development and $50 million toward media placement that Breakthrough in Beauty believes will help generate around $100 million in first-year sales.
"I think that all anyone really wants in life is to have people understand us for who we actually are, despite everything," says Ruth Negga. The actress talks "Preachers" season 2 and more on WWD.com. #wwdeye (📷: Dan Doperalski)
"That's something that resonates with me too because I'm so locked into a number. If I go over that number it completely ruins my day so it's nice to get detached from the number on the scale." - Chelsea Handler on Kelly LeVeque's book "Body Love." #wwdeye (📷: John Salangsang)