Examples of Instagram posts marked with the new disclaimer tag
Instagram is expected to begin testing a new tool that makes it easier for influencers to mark paid posts on their feeds.
The company said Wednesday it will soon work with a select group of influencers and publishers to test a tool that clearly marks posts with the disclaimer “Paid partnership with” and then the name of the brand partner below where a user’s handle sits. Blogger Aimee Song and BuzzFeed are among some in the initial group to begin using the tag. The tool will roll out for a test in the coming weeks before it’s launched globally in the coming months, according to an Instagram spokeswoman.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"