Instagram is expected to begin testing a new tool that makes it easier for influencers to mark paid posts on their feeds.The company said Wednesday it will soon work with a select group of influencers and publishers to test a tool that clearly marks posts with the disclaimer “Paid partnership with” and then the name of the brand partner below where a user’s handle sits. Blogger Aimee Song and BuzzFeed are among some in the initial group to begin using the tag. The tool will roll out for a test in the coming weeks before it’s launched globally in the coming months, according to an Instagram spokeswoman.Instagram also said there are plans to roll out an official policy on the matter that includes how those rules will be enforced.The new feature fits within a broader conversation and push for transparency. It also ensures influencers and marketers are following the law as the Federal Trade Commission cracks down on endorsements in the sometimes nebulous world of social media, where it’s not always obvious what’s a paid post and what’s not.The FTC made it clear in April, when it sent out more than 90 letters to a mix of influencers and marketers reminding them of the law as it relates to endorsements and other disclosures. Among the recipients of those letters were Victoria Beckham, Heidi Klum, Lindsay Lohan, Kourtney Kardashian, Jennifer Lopez, Chanel, Adidas and Chiara Ferragni Collection, WWD reported in May. The FTC stated it was not enough for an influencer to say “thank you” to a brand or type “#partner” in a post.“We’ve been spending some time on Instagram lately. Why? Because advertisers, endorsers and consumers are spending time there, too. What we saw raised concerns about whether some influencers are aware of truth-in-advertising standards about endorsements and disclosures,” the FTC’s senior attorney Lesley Fair wrote in her April post on the more than 90 letters to influencers and brands.For More News in WWD:FTC Issued Warnings to 45 Celebrities Over Unclear Instagram PostsFTC Puts Influencers on Notice for Potential Disclosure ViolationsWWD Law Review: The FTC and Influencers, Louis Vuitton and Its Trademark
Harrods plans to remove the famous statue of Princess Diana and Dodi Al Fayed from the bottom of the Egyptian escalators and hand it back to Mohamed Al-Fayed. “We are very proud to have played our role in celebrating the lives of Diana, Princess of Wales and Dodi Al Fayed at Harrods and to have welcomed people from around the world to visit the memorial for the past 20 years,” said Michael Ward, Harrods managing director. “With the announcement of the new official memorial statue to Diana, Princess of Wales at Kensington Palace, we feel that the time is right to return this memorial to Mr. Al Fayed and for the public to be invited to pay their respects at the palace.” More on the news, with reporting by @loreleimarfil, at WWD.com. #wwdnews
@prada is introducing a new project at its men’s fall 2018 show this Sunday: “Prada Invites.” The fashion house invited four celebrated creative minds – @ronanaerwanbouroullec, Konstantin Grcic, @herzogdemeuron and @rem.koolhaas – to each create a unique item with its iconic nylon material. The designs will be unveiled on the runway show, which will take place at the company’s warehouse in Viale Ortles 25. #wwdfashion #mfwm (📷: @martinocarrera)
@kering_official is spinning off its stake in puma in an effort to focus on its luxury brands, the brand operator announced yesterday. “We are proud to have supported the turnaround of Puma, which now has unrivaled capabilities to take full advantage of the specific dynamics of its global markets and is poised to achieve substantial growth,” said François-Henri Pinault, Kering’s chief executive officer and chairman. Artémis will become a “long-term strategic shareholder” of Puma with a 29 percent stake. #wwdnews #wwdfashion (📷: @jilliansollazzo)
The fashion world mourns for celebrated street style photographer, Nabile Quenum, who died at age 32 in Paris.
Quenum, creator of the fashion blog “J’ai Perdu Ma Veste,” was a fashion week fixture, and regularly shot for New York magazine’s The Cut, among other outlets, and brands such as Louis Vuitton, Moncler and Adidas. He was also actively involved in the #NoFreePhotos initiative, which kicked off in the fall. Read more about Quenum in @kbsmoke's story on WWD.com. #wwdnews
@verwanggang and @maisonladuree have teamed up on a dessert collab called Vera Wang Pour Ladurée. The collection, which launched this week, features a specialty macaroon, as well as a wedding cake inspired by one of the designer’s gowns. “I could not imagine a more delicate or sophisticated creation to grace any couple’s celebration,” said Wang. #wwdfashion