By  on May 20, 2009

The organizer that recently consolidated control of Brazil’s two fashion weeks promises to shake up their formats.

In September, InBrands, a local fashion-brand holding company, bought control of Luminosidade, organizer of São Paulo Fashion Week. Then, in late April, InBrands signed a 10-year licensing agreement with Firjan, the organizer of Fashion Rio, whereby Luminosidade would run that fashion event, too.

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