By  on May 20, 2009

While admitting the turnaround moment is still hard to predict, Italian trade show organizers are showing resilience, weathering the economic downturn by raising the profile of exhibitions and aiming for more international formats. Innovation and creativity remain key priorities as shows test new alliances and new strategies.

“We are aware that this is a complex moment, but it is our duty to react strongly and not simply fall back,” said Raffaello Napoleone, chief executive officer of Pitti Immagine. “As never before, there is a very dynamic, positive mood and a tangible desire to react.” Napoleone underscored the vitality of men’s wear show Pitti Uomo, running June 16 to 19, where top brands such as Brooks Brothers, Undercover, Malo and Vilebrequin are either making their initial showing or coming back to Pitti after years of absence. The first men’s edition of talent search Who’s on Next is also set to make its debut at Pitti, sponsored by Uomo Vogue and Roman couture association Alta Roma. 

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