LOS ANGELES — Invista has unveiled the latest installment in the ad campaign promoting its Coolmax moisture-wicking fabric.
Wichita, Kan.-based Invista showed the six images shot by sports photographer Scott Morgan to an audience at the Standard Hotel here that included representatives from textile companies such as Brazil's Pettenati SA and Long Beach, Calif.-based Texollini Inc., women's activewear line Skirt Sports and German sports behemoth Adidas. Invista said the campaign, developed by Doner Advertising, had been in the works for six months during which Invista met with consumers from the U.S., Japan, Korea and other countries.
Steve Aoki held a presentation, a runway show and outdoor concert for his men's line Dim Mak. Here's a look from his spring 2018 collection, which was titled "Paradise Found." #wwdfashion #wwdmens (📷: George Chinsee)
"It's really hard sometimes. I think I have a reputation for being really tough and aggressive and pushy but I really am a very shy person who wants to be liked, and that's the conflict constantly. There's something that takes hold - I want people to like me, I don't want to be mean - but if I see something that just cries out to be answered, I go for it," says renowned NBC News correspondent Andrea Mitchell. (📷: @axeldupeux)