LOS ANGELES — Invista has unveiled the latest installment in the ad campaign promoting its Coolmax moisture-wicking fabric.
Wichita, Kan.-based Invista showed the six images shot by sports photographer Scott Morgan to an audience at the Standard Hotel here that included representatives from textile companies such as Brazil's Pettenati SA and Long Beach, Calif.-based Texollini Inc., women's activewear line Skirt Sports and German sports behemoth Adidas. Invista said the campaign, developed by Doner Advertising, had been in the works for six months during which Invista met with consumers from the U.S., Japan, Korea and other countries.
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