MILAN — Jennifer Lopez and innerwear brand Yamamay have become intimate partners.
Through the celeb's Sweetface Fashion Co., Lopez has signed a three-year licensing pact with Inticom Spa, an Italian lingerie and swimwear manufacturer, to launch a high-end innerwear line called JLO for Yamamay.
Inticom is the parent company of Yamamay, an edgy and inexpensive brand that has grown exponentially since it was launched six years ago.
The collection was launched Thursday at Yamamay's 500 stores worldwide and at 30 European outposts of the JLO Lifestyle Store. It also will be available on the Web site yamamay.com.
Infused with Latino sensuality, the collection targets consumers with a lineup of matching sets, corsets and at-home wear. Some 350,000 pieces were produced for the first collection. First-year sales are estimated at $10 million, said Gianluigi Cimmino, chief executive officer at Inticom.
"This is a dream come true for us. Many women identify themselves with Lopez because she is a more reachable role model compared to skinny models. This line was conceived for special occasions," said Cimmino.
Most pieces feature intricate pleating, sensual cuts and rhinestone and stone detailing on silk satin, silk georgette, tulle and chenille. The color palette includes black, red, silver and electric blue. Retail prices range from $14 for a thong to $46 for bra-and-panty sets, and $86 for a chenille tracksuit with stone decorations.
Since Cimmino and Rita Garda di Samarate founded Inticom in 2001, the company has grown rapidly, with 2007 sales of $146 million, a 30 percent hike over last year.
@tradesy is turning the concept of a showroom upside down with its new space in Santa Monica. Here, the company plans to hold events, art exhibits and a showcase rare fashion pieces like this Louis Vuitton boxing set. Get all the details on Tradesy’s first showroom on WWD.com. #wwdnews
Spotted last night at the @erdem x @hm launch event: Kate Bosworth, Rashida Jones, Kirsten Dunst and Selma Blair. The party, which took place in LA, also marked the opening of their pop-up shop. “I was interested in creating a collection that wasn’t in any way disposable. It was about pieces you’d create and keep forever, things that have a permanence to it,” designer Erdem Moralioglu said. #wwdeye (📷: Katie Jones)
Renee Zellweger in yellow in 2001 and again in 2017. Chosen as one of the 12 @pantone Leading Spring Colors (and dubbed “Meadowlark”), it only makes sense that the bright hue stands the test of time and is making a resurgence this season, seen already on stars like @blakelively and @gigihadid. (📷: Donato Sardello & @rexfeatures) #wwdfashion #tbt
Dior’s 70th anniversary celebration continues with a new exhibition at the Royal Ontario Museum in Toronto. “Christian Dior,” which is scheduled to run through March 18, takes a look at the founders tenure from 1947 to 1057 and feature 40 designs. Pictured here is an evening gown from the Ailée, fall 1948-49 haute couture collection. #wwdfashion (📷: Brian Boyle)
As one of the most recognizable models in the world, Christy Turlington Burns has an insider’s view of the fashion industry and the allegations of sexual harassment swirling around it. “I can say that harassment and mistreatment have always been widely known and tolerated in the industry. The industry is surrounded by predators who thrive on the constant rejection and loneliness so many of us have experiences at some point in our careers,” Turlington told WWD, along with her suggestions for how the modeling world should protect younger women and men. Read more on WWD.com. Link in bio. (📷: Tony Palmieri) #wwdnews
@asics America has tapped a new brand ambassador: famed DJ/record producer @steveaoki. This initiative is intended to set the tone for the new brand identity and philosophy and will include partnerships with influencers and in-store and off-line activations that will continue into next year. This is Asics’ most significant marketing effort in two decades, and is expected to attract younger consumers to the brand. #wwdfashion
24-year-old Jean Prounis is redefining the rules of jewelry. Formerly a studio assistant to Jemima Kirke and a design apprentice at Ghuran, she focuses on handcrafted subtleties and ancient goldsmithing techniques. “There was a really sterile feel in the environment and I wanted to have jewelry with character that shapes how you wear it everyday,” Prounis said. Each piece is hand made in New York, either by Prounis or three other jewelers in the district. #wwdfashion
“These collections continue to build on that vision, empowering differently abled adults to express themselves through fashion,” said @tommyhilfiger of his line of adaptive apparel, which launches today. The line consists of 37 men’s and 34 women’s styles based upon the pieces from the spring Tommy Hilfiger sportswear collection. #wwdnews